Founders Note

This didn’t start as a brand.

It started with a problem.

One morning, I noticed two ordinary hair ties had twisted together. Out of curiosity, I put them in my hair — and something worked differently. The hold felt stronger and more balanced without over-wrapping, pulling, or tension. That moment wasn’t about materials yet; it was about configuration. Two loops working together solved something one never could. From there, I began researching deeply. I spent a couple of years studying hair ties across the U.S. and global markets, cutting them open, testing tension, comparing materials, and learning what actually damages hair versus what protects it. I searched everywhere for something like this, and it simply didn’t exist. What followed was years of development, testing, refining, and waiting — not because I was unsure, but because I was intentional. I was supposed to launch in 2024. Instead, life asked me to pause, grieve, and rebuild. During that time, I buried one of my original hair ties with someone who deeply believed in me, and I promised him I would finish what I started. This brand is about resilience. It’s about purpose. It’s about remembering who you are — even when life bends and twists. What began as two twisted hair ties became a double-loop system. And what began as an idea became a promise.

Welcome to Knot It Co.

Built with intention. Not rush.