About Knot It Co.

Knot It Co. was created to solve a simple but overlooked problem: hair ties that don't actually work. After years of stretching, stacking, snapping, and settling for damage disguised as "hold," we set out to design something more beneficial. Knot It Co. is built around a double-loop system- designed to distribute tension more evenly, reduce over-tightening, and provide a strong, reliable hold without unnecessary stress on your hair. Every detail is intentional. From materials to construction to how it feels in your hands, this isn't about trends or shortcuts. It's about function, care, and creating something that actually lasts.